The Gruen Transfer Season 3 Episode 4
Title: The Gruen Transfer
Summary: The Gruen Transfer is an Australian television program focusing on advertising, which debuted on ABC1 on 28 May 2008. The program is hosted by Wil Anderson with a panel of advertising industry experts (Wil Anderson is joined weekly by panellists Russel Howcroft of George Patterson Y&R and Todd Sampson of Leo Burnett) and is produced by Andrew Denton's production company, Zapruder's Other Films.[1] The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments named after Austrian architect Victor Gruen, who designed the first shopping mall.[2].
Andrew Denton's brainchild series about television advertising The Gruen Transfer has been confirmed for a third season on the ABC with the first episode airing on Wednesday 16 June at 9pm.
With the assistance of industry experts and media commentators and host Wil Anderson, the show provides a fascinating and very entertaining insight into the way the advertising world operates through a series of segments that are, in effect, masterclasses for understanding the advertising process.
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